Organic Search Marketing Services
Also known as Natural Search, Organic Search is the method by which a search engine such as Google or Yahoo! returns to a searcher the most relevant results from all web pages indexed, based on the searcher’s keyword query. Search Engine Optimization (SEO) is a subset of search engine marketing which implements techniques to improve organic search rankings for a specific website. The ultimate goal of search engine optimization is to rank prominently (page one) on the search engine results page for your targeted keywords. High search rankings will in turn increase the number of web visitor counts to your website, leading to increased brand awareness, leads, customers and sales.
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Paid Search Marketing Services (PPC)
Pay-Per-Click (PPC) advertising (or Paid Placement) refers to paying a fee every time a visitor clicks on your advertisement placed in a search engine results page. Such ads are typically displayed on the top and right hand side of the page. This is known as a “cost per click” program since the advertiser pays only when a visitor clicks on an ad! The amount you pay is determined by a variety of factors, most important of which are the keywords you bid on. The search engines show paid placement listings as “Sponsor Listings”, which are distinguished from the organic listings. Learn more about Paid Search Marketing Services (PPC) »
Contextual Marketing
Contextual advertising is a great way to reach consumers while they’re browsing content relevant to your company’s products and services. These ads appear on pages where the content – news articles, blog posts, emails, online videos and more – is determined to be contextually relevant to your marketing keywords.
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Social Media Optimization
Social media has democratized the Internet, allowing anyone and everyone to create, distribute and react to online content. Social media is more than just “word of mouth” on the web. It is an infinitely complicated process of give and take between your business and millions of people around the globe.
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Web Development
When a client approaches Promediacorp about optimizing their website for search engine placement, our first step is an in-depth analysis of the client’s current site. We often discover a huge mess, resulting in lost traffic and revenue for your business.
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Reputation Management
Promediacorp understands that managing your reputation is crucial to your company’s success.
Reputation management has become even more important online, where search engines often represent the first point of contact between you and your customers. Placed prominently in the search results, even a single customer complaint can be detrimental to your image.
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Link Building
The number one most important off-site factor to ranking well in search engines is having a lot of high quality links pointing to your website. Without links, search engine spiders will not be able to find your website and display it on their results pages. Link building refers to increasing the number of qualified links pointing to your website from other websites. Learn more about Link Building »
Website Analytics
Without web analytics services, it is challenging to learn how to improve upon your website and meet business goals. Web site analytics services may help shed light on the following questions:
- Which search engine is providing the best traffic?
- Which keywords are resulting in the highest conversions?
- Which online marketing campaigns should I allocate the bulk of the budget to?
