// Reputation Management

Online advertising can increase traffic to your website, but its purpose is not limited to this. Rather, online advertising may help build brand equity and strengthen the image of your website or company as a whole. Whether it is through the use of effective logos, website design or press releases, branding is part of the general scope of reputation management.

Managing the reputation of your company or website is crucial to achieving present and future business objectives. Negative commentary about your website in organic search engine results may severely hurt the performance of your website. We are able to effectively monitor the following in order to protect your brand equity:

• Search engine alerts - These alerts are email updates on the latest relevant search engine results based on your query or choice of topic.
• RSS feed subscriptions - Really Simple Syndication (RSS) is a collection of web feed formats used to publish content such as blogs or news feeds. Users can subscribe to a feed via a link and check if any of those feeds have new content since the last time the user checked. The user is also be able to retrieve content more easily, which increases traffic and maximizes site exposure.
• Social media tags - Social bookmarking sites such as Digg, Delicious, Newsvine, etc. allow users to save, categorize, and share bookmarked sites with others. Allowing viewers to bookmark the website can significantly increase popularity and site awareness.Through enabling social media tags, you may build your website's reputation based on the opinions of viewers. Generating positive feedback will help eliminate the presence of negative search engine results.

Promediacorp is able to execute all of the above methods. We have extensive experience in dealing with both RSS feed subscriptions and enabling social media tags.


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