// Paid Search Marketing Services

Pay-Per-Click (PPC) advertising (or Paid Placement) refers to paying a fee every time a visitor clicks on your advertisement placed in a search engine results page. Such ads are typically displayed on the top and right hand side of the page. This is known as a “cost per click” program since the advertiser pays only when a visitor clicks on an ad! The amount you pay is determined by a variety of factors, most important of which are the keywords you bid on. The search engines show paid placement listings as “Sponsor Listings”, which are distinguished from the organic listings.

How Pay Per Click Works:

A list of keywords are selected based on the belief that they will target the appropriate market when a user enters a search query. Appropriate keywords are chosen based on the highest relevancy to your product or your website. As a service to our clients, Promediacorp engages in extensive keyword research and selection in order to determine the best possible list of keywords searchers might use to find your website.

Based on the keyword research accomplished, we segment the list into categories of related terms in order to write custom and unique ad creatives to be positioned and served on page one of the search results page. The more relevant the ad to the search terms, the higher the ad will appear in the paid search results, the higher its ranking will be, and the lower the cost per click to the advertiser.

It is not uncommon for a Pay-Per-Click campaign to incorporate thousands of keywords. Think about an e-commerce site that sells products across dozens of categories, such as DVDs, CDs, and electronics. The advertiser will wish to create ads for each specific product category, down to a specific model number, in response to a search for a unique product. A Pay-Per-Click campaign like this can become extremely unmanageable if not set up properly, and waste a lot of money on clicks that are not converting to sales because the searcher is not finding the product he is looking for.

Why Pay Per Click Works:

• Instant Traffic: If implemented properly, paid placement will instantly drive traffic to your site, in contrast to organic search which requires patience and web site development to rank on page one of search engine results pages.
• Control: Paid placement provides control over what your ads say and allows you to fine-tune the wording until you reach the most targeted searchers. You can even employ multivariate testing, that is, writing several different ads for a specific term (at no additional cost!) to see which ad draws the most clickers!
• Branding: You pay per click – so even if your ad is displayed but not clicked, you are getting your company name out there.
• Inexpensive: Pay-Per-Click implements a proxy-bidding methodology, where you set the maximum amount you wish to spend per keyword. You can spend as little as $5 dollars a day to have your ads prominently displayed on page one, and stop your ads from displaying whenever you wish at the click of a button.

What Promediacorp Can Do For You:

The search strategists at Promediacorp are trained experts in paid marketing campaigns. We have written thousands of ad creatives, spent countless hours fine-tuning campaigns, and have successfully increased return-on-investment for clients by over 1000%. We will help you set a budget and allocate it in the most effective way possible to the best-performing keywords.

We keep relevancy up and click costs down. And because we are a boutique firm, we offer our clients personal attention that many other firms are simply unable to offer by monitoring your keyword campaign daily.

Currently, we manage the Pay-Per-Click advertising campaigns for several high profile clients. Our clients range from high-end women’s fashion to large real estate brokers. We have working knowledge of all the major search engines’ paid advertising programs which include Google Adwords, Yahoo Search Marketing and Microsoft’s Adcenter. Our expertise in the field of paid search marketing can easily be transferred to helping your company expand and refine its paid search marketing campaign.

Promediacorp ensures all necessary steps for a successful and smooth-running Pay-Per-Click campaign to accomplish the goals of maximizing branding awareness and lead generation/sales.

Contact us today to learn more about our paid advertising management programs, or if you have questions on how Pay-Per-Click works.

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