Promediacorp.com

// Keyword Research

Your website or business exists for the purpose of responding to a consumer need, whether it be providing information on a specific topic, or selling a particular product. The way that consumers express their needs is by typing in a keyword, phrase, or question into a search engine.

One must get into the mind of the consumer to understand how they search. The first step is to develop a list of all the different types of queries one might ask that could potentially lead them to your site. This list is constantly being fine-tuned. Selecting the best keywords will bring the most qualified and relevant traffic to your website. Once those keywords are chosen, the content must be optimized for those keywords.

Keyword research is important in both organic search and Pay-Per-Click. Of course you want your website to rank naturally for important phrases. On the Pay-Per-Click side, by analyzing keyword usage and eliminating underperforming keywords (with low impressions or click-through rates), the marketing costs will be lowered and traffic to your site increased.

Promediacorp studies trends in search behavior and can properly monitor your keywords for you. To rank organically, Promediacorp can edit your website content to ensure target keywords are optimized. Additionally, keyword usage in title tags, meta descriptions, header tags and alt tags are of utmost important, because they help the search engines understand what is on each webpage.

Promediacorp will:

• Evaluate your competitors’ keywords: Is your competition bidding on your products? Are they bidding on great phrases that you haven’t thought of? How are they ranking for these keywords compared to you?
• Match type of keywords: Google allows the advertiser to be as specific as they want regarding which keywords trigger an ad impression, via broad match, phrase match, exact match, and negative keywords.
• Monitor keywords bids: Since many search engines do not allow us to see how much money your competitors are bidding on keywords, managing the bid amount is crucial in monitoring your keywords’ performances. If a keyword’s bid is too low, often the number of impressions will be lower than expected. This can often result in low click-through rates and low rankings on search results. Simply raising the bid may solve this problem.
• Generate additional keywords: we will add new keywords based on relevant (historical) performance data and industry research.

As you can see, several factors may contribute to your keywords’ performances. Thus, it is important to monitor and analyze many aspects of your Pay-Per-Click advertising campaign. Slight modifications can drastically improve your keyword performance. Promediacorp is able to monitor your campaign every step of the way to ensure that the highest performance is achieved.

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