// Display / Banner Advertising

Our team is able to select the most appropriate sites on which to place display or banner ads. Through analyzing site content, we are able to determine sites with the highest relevancy. Due to high costs of display and banner ads, it is crucial that only relevant sites are selected. As one of the most popular form of advertising on the Internet, display / banner advertising offers:

• High visibility
• Direct link to your website
• Brand awareness
• Freedom over advertisement design and format
• Reliability - your advertisement will not go down unless the website does

Popular ways to charge for display / banner advertising is through impressions or click-through rate. Many sites will charge based on CPM, or cost per thousand impressions. If they charge based on the click-through rate, you pay only when visitors click on your link. Either way, you have the ability to control your budget and target the appropriate market by selecting the most relevant website.

However, display / banner advertising can prove to be ineffective if they are shown on irrelevant websites. Irrelevant websites may include sites with too many display / banner ads that the visitor is unable to distinguish amongst the "clutter." Identifying these useless websites is important in developing your display / banner advertising campaign.

Through extensive site evaluation, Promediacorp is able to identify which websites are the most relevant for your needs and target market. Our team is also able to create advertisements that fit your goals.