// Web Site Analytics

Without web analytics services, it is challenging to learn how to improve upon your website and meet business goals. Web site analytics services may help shed light on the following questions:

• Which search engine is providing the best traffic?
• Which keywords are resulting in the highest conversions?
• Which online marketing campaigns should I allocate the bulk of the budget to?

Promediacorp offers web analytics services that allow you to make informed marketing decisions and maximize your return on investment (ROI). Hard data is necessary to discover the source of your visitors who "convert", or perform the action that is the ultimate goal of your efforts. Studying the behavior and actions of website visitors helps determine which aspects of a website contribute to the business objectives. Software such as Google Analytics aid in this study and can determine what changes should be made to your website or online marketing campaigns.

A few critical success metrics you may obtain from our web site analytics services include:

• Percentage of repeat v. new visitors
• Bounce rate (that is, what percentage of visitors are leaving after viewing only one page)
• Conversion rate

Promediacorp is able to process this information and make the appropriate changes to your website or Pay-Per-Click advertising campaign. For example, if certain keywords are producing low conversion rates, this may indicate that irrelevant keywords are being chosen. In addition, high bounce rates may suggest that the structure of your website needs to be altered. Our team is able to effectively interpret this information and execute the appropriate changes. We understand that each business has different objectives; we make it our job to tailor our services to meet your needs.

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