We hear the phrase “website analytics” everywhere these days. At the dinner table and the gym; from politicians, celebrities, astronauts, our butchers — everyone’s talkin’ about analytics! But what does it mean for you and your company?
Web site analytic services help shed light on the following questions:
- Which sources are providing the best traffic?
- Which keywords are resulting in the highest conversions?
- Which online marketing campaigns should I allocate the bulk of the budget to?
Promediacorp offers web analytics services and software that help you make informed marketing decisions to maximize your return on investment (ROI). Our analytics generate valuable hard data, shedding light on the reasons your visitors “convert”, or perform the action making up the ultimate goal of your efforts. Studying the behavior and actions of website visitors helps determine which aspects of a website contribute to the objectives of your business.
A few critical success metrics you may obtain from our web site analytic services include:
- Percentage of repeat v. new visitors
- Bounce rate (that is, what percentage of visitors are leaving after viewing only one page)
- Conversion rate
Promediacorp crunches this data and makes appropriate changes to your website or Pay-Per-Click advertising campaign. We understand that each business has different objectives; we make it our business to tailor our services to meet your needs. Hit us up to join in this national analytics conversation.