Also known as Natural Search, Organic Search is the method by which a search engine such as Google or Yahoo! returns to a searcher the most relevant results from all web pages indexed, based on the searcher’s keyword query. Search Engine Optimization (SEO) is a subset of search engine marketing which implements techniques to improve organic search rankings for a specific website. The ultimate goal of search engine optimization is to rank prominently (page one) on the search engine results page for your targeted keywords. High search rankings will in turn increase the number of web visitor counts to your website, leading to increased brand awareness, leads, customers and sales.

SEO involves a process that analyzes a website’s code, structure, and content. For a site to rank well, it must be “spiderable” or “crawlable” by a search engine; that is, the code must clean and contain no errors (i.e. broken links or “page not found” errors) that may be hindering your site from being crawled. Website usability and design are also main components of SEO. The site must be structured in such a way that is not only easy for the user to get from one page to the next on the website, but the search engines must be able to easily navigate through as well.

Every page on your website should contain text that attracts visitors and attracts search engines. Search engines are designed to return the best matches for a specific query, so optimizing for keyword phrases in the text is important, but equally, if not more important, is getting your target audience to come to your site and stay on your site.

Mentioned above are just a few components of Search Engine Optimization. Monitoring and modifying such aspects of your site is crucial. Since 2002, Promediacorp has the experience and expertise necessary to effectively improve your website’s code, structure and content. After our modifications are in place, you will notice improvements in:

• volume and quality of traffic
• visibility of the website
• rankings on organic search results

More searchers will visit a site if it ranks well or is presented earlier in the search results. Unlike clicks in a paid search marketing (PPC) campaign, clicks in organic search marketing are FREE!

We are constantly evaluating and updating our SEO methodology in order to get ahead of the fast changing search algorithms (search algorithms determine the relevancy of search results based on the search query, that is, they decide which pages show up at the top of the results list.) Our team can ensure that our organic search marketing services significantly improve your search engine rankings.

Some business owners are interested in gaining instant website visibility by paying for sponsored advertisements, which, if done properly, can guarantee placement in the top positions. Others are interested in achieving organic placement in search engine results page without having to pay per click. Studies have shown that a combination of paid and organic placement is the most effective. Please contact us and we will help you figure out which approach to search engine marketing is right for your business.