If you are running an online marketing campaign, you are most likely using landing pages — webpages a user reaches after clicking on a link or ad. And odds are you’ve outfitted those landing pages with copy and images to incite your customers to make a purchase or complete an action. Unfortunately, keyword-rich copy alone is no longer enough. Users today crave engagement – video, Tweeting, Facebook – and will be looking to you to provide it before they give you what you want.
Landing page optimization is about serving your customers with the best possible experience after they click on your link or ad.
It happens all the time: companies spend thousands and thousands of dollars on Google Adwords, only to find low quality scores and low ROIs. Why? You guessed it: poor landing pages. Landing pages without enough relevancy or engagement for a user. But it doesn’t have to be this way!
Landing pages are a specialty here at Promediacorp. We’re experts at scouring pages to determine their strengths and weaknesses. We develop creative landing page solutions to give you what you want from your search engine marketing campaigns so your customers will do the same.