Sourcing crowds so you don’t have to.
Crowdsourcing is using the power of many to accomplish feats once carried out by the specialized few. By tapping into the collective intelligence of a crowd, projects or tasks are completed in a scalable manner, meaning reduced labor costs and research expenses.
Some examples of crowdsourced tasks include:
- creating content
- meta data creation and tagging
- video/audio transcription
- data cleansing and de-duping
- spam and forum moderation
As an official partner of Amazon’s Mechanical Turk crowdsourcing platform, Promediacorp has the ability to improve productivity while minimizing the cost and time spent managing various web projects. We originally began using the MTurk platform to combat endless amounts of spam coming through on a website. By engaging with the Turks, we were able to efficiently flag and remove spam comments as they flooded in.
After discovering the power of crowdsourcing, Promediacorp has engaged the MTurk platform on a variety of other tasks, successfully managing the work flow of many projects that once seemed impossible.
Promediacorp has leveraged the Mechanical Turk platform in a number of ways:
- To create alt text for thousands of photos
- To tag/write video descriptions
- To tag and filter spam
- Keyword research
- Video production
Our love for the Mechanical Turks led us to throw a happy hour round table discussion event at our office.
Crowdsourcing is a proven concept with limitless applications. It’s artificial-artificial intelligence. Interested in putting it to use on your large-scale, seemingly insurmountable SEO-related projects? Give us a call.