This is a transcript of the live session in San Jose, August 21, 2007. Subject to typographical errors.
What better way to get links than by doing something that makes people feel compelled to link to you? That’s link baiting — coming up with an idea, a service, even a controversy — that gets people [...]

Last Thursday we at Promediacorp explored the world of online video advertising at Clickz’s Online Video Advertising Conference. It was held in the New York midtown Hilton where “art deco comes to die” according to one panelist, and participants ate boxed lunches.
A few key points:
1) Targeting segments via the internet can [...]

Last Thursday we at Promediacorp explored the world of online video advertising at Clickz’s Online Video Advertising Conference. It was held in the New York midtown Hilton where “art deco comes to die” according to one panelist, and participants ate boxed lunches.
A few key points:
1) Targeting segments via the internet can [...]