SMO: Social Media Optimization

Community-built web sites, such as the Wikipedia, and other sites allowing content being shared through “tagging” can be a great way to tap into links and search-driven traffic. This session looks at some social media services and strategies to tap into them in an appropriate manner.
Moderator:
 

Detlev Johnson, VP, Director of Consulting, Position Technologies

Speakers:
 

Neil Patel, Co-founder, [...]

Link Baiting & Viral Search Success

This is a transcript of the live session in San Jose, August 21, 2007. Subject to typographical errors.
What better way to get links than by doing something that makes people feel compelled to link to you? That’s link baiting — coming up with an idea, a service, even a controversy — that gets people [...]

Change Advertising Forever

I came across a very unique Web 2.0 site while Stumbling today. Such a brilliant concept, one of those ideas you wonder why you haven’t thought of it yourself. The site is still in alpha, and has yet to launch. So new, they are collecting emails until lauch date. The idea: User generated television [...]

3/10 SES NY 2010: Which Hat Will You Be Wearing?

Everyone here at Promediacorp is gearing up for the Search Engine Strategies New York 2010 Conference & Expo from March 22nd-26th.