Search Marketing Trends.

by Avi Wilensky

Filed under: SMX - Seattle

Search Marketing Trends is a popular weekly industry publication by Avenue A / Razorfish (the search arm of aQuantive - which was recently acquired by Microsoft for $6.0 billion). The editor is search guru Chris Boggs, a leading voice in the industry and strategist for AA/RZ. Definately worth subscribing to and reading.

This week’s issue thanks us for covering last week’s Search Marketing Expo. In turn, we’d like to take this opportunity to extend our graditude to the team at Search Marketing Trends for delivering such a fine quality newletter to our inboxes every week.

Better Ways! SEO Techniques Clinic

by Avi Wilensky

Filed under: Google, Real Estate, SMX - Seattle

Better Ways
Keyword research. Link building. Page titles. Yawn. You know the fundamentals of SEO cold. Still, no one knows everything. Been wondering if there’s a better way to get something done? Put it to our panel of experts!

Moderator:
Danny Sullivan, Editor-in-Chief, Search Engine Land

Speaker:

Alex Bennert, Director of Client Services, Beyond Ink

Greg Boser, Search Engine Marketing Consultant, WebGuerrilla

Jim Boykin, CEO, We Build Pages

Christine Churchill, President, Key Relevance

Todd Friesen, Director of Search Engine Optimization, Range Online

Cameron Olthuis, Director of Marketing and Design, ACS

Aaron Wall, Author, SEO Book

Better ways to do boring SEO stuff. This will be an audience participation session. There are no presentations, just discussion.

What are we stumped with? What puzzles us? What do we need help with?

Panel introduces themselves.

Q: We see great results with SMM with smaller clients. Bigger clients are hesitant. We went through six months with a big client to show there is value. Do you have any ideas how to convince clients to get into the social media space?

Cameron: We run into the same things. Many big companies are slow to understand. Lots of education and reinforcement. Reputation management will be watched closely. Run into the same problems.

Aaron: Find a brand evangelist talking positively, ask for feedback. Less of corporate infrusture.

Greg: It’s slow and takes alot of meetings. One client has so many meetings, he doesn’t know how they get work done.

Christine: Once client is a subsidiary of a big company. Couldn’t get it through legal. Tough to launch the corporate blog. It’s a community of caregivers, and don’t have to worry about legal stuff because just sponsoring it.

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Keynote with Satya Nadella, VP of MSN Search

by Avi Wilensky

Filed under: SMX - Seattle

Danny Sullivan welcomes the new man in charge of MSN search, and revamping the product. He is a 15 year Microsoft veteran.

Satya Nadella: Microsoft is working on lots of innovation in the search space, and is proud of the search team. Says much of the search technology is being developed in Silicon Valley and around the globe, including China.

DS: You’ve been at your new job for a month, what are your goals?

Satya Nadella: The industry has evolved, and its been a fantastic journey. Says there is alot of desire and fire to contribute to the domain, and his team is always thinking ahead. Taking risks and innovation are the main goals.

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