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	<title>Promediacorp &#187; SES San Jose 2007</title>
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	<description>We Get Internety With Your Business.</description>
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		<title>SMO: Social Media Optimization</title>
		<link>http://www.promediacorp.com/2007/08/smo-social-media-optimization/</link>
		<comments>http://www.promediacorp.com/2007/08/smo-social-media-optimization/#comments</comments>
		<pubDate>Thu, 23 Aug 2007 16:50:47 +0000</pubDate>
		<dc:creator>Avi Wilensky</dc:creator>
				<category><![CDATA[SES San Jose 2007]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral Marketing]]></category>

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		<description><![CDATA[Community-built web sites, such as the Wikipedia, and other sites allowing content being shared through &#8220;tagging&#8221; can be a great way to tap into links and search-driven traffic. This session looks at some social media services and strategies to tap into them in an appropriate manner. Moderator: &#160; Detlev Johnson, VP, Director of Consulting, Position [...]]]></description>
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		<title>Link Baiting &amp; Viral Search Success</title>
		<link>http://www.promediacorp.com/2007/08/link-baiting-viral-search-success/</link>
		<comments>http://www.promediacorp.com/2007/08/link-baiting-viral-search-success/#comments</comments>
		<pubDate>Wed, 22 Aug 2007 21:30:49 +0000</pubDate>
		<dc:creator>Avi Wilensky</dc:creator>
				<category><![CDATA[SES San Jose 2007]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Viral Videos]]></category>

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		<description><![CDATA[This is a transcript of the live session in San Jose, August 21, 2007. Subject to typographical errors. What better way to get links than by doing something that makes people feel compelled to link to you? That&#8217;s link baiting &#8212; coming up with an idea, a service, even a controversy &#8212; that gets people [...]]]></description>
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		<title>Are Paid Links Evil? The Debate Between Matt Cutts &amp; The Black Hats</title>
		<link>http://www.promediacorp.com/2007/08/are-paid-links-evil-the-debate-between-matt-cutts-the-black-hats/</link>
		<comments>http://www.promediacorp.com/2007/08/are-paid-links-evil-the-debate-between-matt-cutts-the-black-hats/#comments</comments>
		<pubDate>Wed, 22 Aug 2007 01:00:14 +0000</pubDate>
		<dc:creator>Avi Wilensky</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[SES San Jose 2007]]></category>

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		<description><![CDATA[This is a transcript of the live session in San Jose, August 20, 2007. Subject to typographical errors. Are Paid Links Evil? Search engines, especially Google, say don&#8217;t do &#8216;em. But some search marketers say paid links work. Are paid links subverting search quality? Or are they simply a fact of life, here to stay? [...]]]></description>
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		<title>Web Analytics &amp; Measuring Success Overview</title>
		<link>http://www.promediacorp.com/2007/08/web-analytics-measuring-success-overview/</link>
		<comments>http://www.promediacorp.com/2007/08/web-analytics-measuring-success-overview/#comments</comments>
		<pubDate>Tue, 21 Aug 2007 18:42:47 +0000</pubDate>
		<dc:creator>Avi Wilensky</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[SES San Jose 2007]]></category>

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		<description><![CDATA[This is a transcript of the live session in San Jose, August 20, 2007. Subject to typographical errors. How do you know if you&#8217;ve been successful with search engines? You can check your &#8220;rank&#8221; at search engines for particular keywords, analyze log files to see the actual terms people used to reach your web site [...]]]></description>
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		<title>Advanced Paid Search Techniques</title>
		<link>http://www.promediacorp.com/2007/08/advanced-paid-search-techniques/</link>
		<comments>http://www.promediacorp.com/2007/08/advanced-paid-search-techniques/#comments</comments>
		<pubDate>Tue, 21 Aug 2007 00:04:28 +0000</pubDate>
		<dc:creator>Avi Wilensky</dc:creator>
				<category><![CDATA[Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SES San Jose 2007]]></category>

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		<description><![CDATA[Advanced Paid Search Techniques How can you best tap into long tail terms? Are there targeting techniques you&#8217;re overlooking? This session examines these and other techniques to help you get more out of paid search. Moderator: &#160; Danny Sullivan, Conference Co-Chair, Search Engine Strategies San Jose Speakers: &#160; Jon Kelly, President, SureHits Eduardo Llach, Founder [...]]]></description>
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		<title>Getting Traffic From Contextual Ads</title>
		<link>http://www.promediacorp.com/2007/08/getting-traffic-from-contextual-ads/</link>
		<comments>http://www.promediacorp.com/2007/08/getting-traffic-from-contextual-ads/#comments</comments>
		<pubDate>Mon, 20 Aug 2007 19:22:29 +0000</pubDate>
		<dc:creator>Avi Wilensky</dc:creator>
				<category><![CDATA[Adsense]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Contextual]]></category>
		<category><![CDATA[SES San Jose 2007]]></category>

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		<description><![CDATA[This is a transcript of the live session in San Jose, August 20, 2007. Subject to typographical errors. Getting Traffic From Contextual Ads You know about search targeted listings, where your ad shows up based on the keywords someone enters into a search engine. But what about contextual ads, where paid listings show up based [...]]]></description>
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