Community-built web sites, such as the Wikipedia, and other sites allowing content being shared through “tagging” can be a great way to tap into links and search-driven traffic. This session looks at some social media services and strategies to tap into them in an appropriate manner.
Moderator:
 

Detlev Johnson, VP, Director of Consulting, Position Technologies

Speakers:
 

Neil Patel, Co-founder, [...]

This is a transcript of the live session in San Jose, August 21, 2007. Subject to typographical errors.
What better way to get links than by doing something that makes people feel compelled to link to you? That’s link baiting — coming up with an idea, a service, even a controversy — that gets people [...]

This is a transcript of the live session in San Jose, August 20, 2007. Subject to typographical errors.
Are Paid Links Evil?
Search engines, especially Google, say don’t do ‘em. But some search marketers say paid links work. Are paid links subverting search quality? Or are they simply a fact of life, here to stay? We [...]

This is a transcript of the live session in San Jose, August 20, 2007. Subject to typographical errors.
How do you know if you’ve been successful with search engines? You can check your “rank” at search engines for particular keywords, analyze log files to see the actual terms people used to reach your web [...]

Advanced Paid Search Techniques
How can you best tap into long tail terms? Are there targeting techniques you’re overlooking? This session examines these and other techniques to help you get more out of paid search.
Moderator:
 

Danny Sullivan, Conference Co-Chair, Search Engine Strategies San Jose

Speakers:
 

Jon Kelly, President, SureHits
Eduardo Llach, Founder & COO, SearchRev
Matt Van Wagner, President, [...]

This is a transcript of the live session in San Jose, August 20, 2007. Subject to typographical errors.
Getting Traffic From Contextual Ads
You know about search targeted listings, where your ad shows up based on the keywords someone enters into a search engine. But what about contextual ads, where paid listings show up based [...]