Promediacorp

Inside the Auction Blackbox - PPC in Quality Score World

Filed under: Search Marketing Expo 2007 Seattle

Jeff Rohrs of Exact Target is moderating - certian things have not changed in paid search. The big difference today is quality score. Jessie Strichiolla is not here due to illness. Jonah Stein is filling in.

Dan Sundgren - Efficient Frontier

Understanding the quality score mentality. Google is successful because they are obsessed with user experience. It’s Google’s way of assigning a value to an advertiser’s user experience. We need to understand this from a marketer prospective. It’s designed to reward the adveriser for a quality experience. He believes there will be less advertising on the Google SERPs in the future to do this. Challenge for Google is that CTR is the biggest piece of quality score. Sometimes the best CTR ad is not the best performer. Landing page relevance is a big piece of the quality score.

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SEO, Meet Social Media Marketing

Filed under: Search Marketing Expo 2007 Seattle, Social Media

Danny Sullivan moderates.

Speakers are Rand Fishkin of SEOmoz, Todd Malicoat – independent consultant, Neil Patel of ACS, and Cindy Krum of Blue Moon.

What does it have to do with SEO? Danny asks.

Rand Fishkin is up.

This is advanced material he says. It’s the lifeblood of acquiring links and getting traffic.

Social media marketing vs. viral marketing. It’s all about the link bait. SMM is all about going out to Web 2.0 style sites with the mentality of contributing.

Viral marketing is creating content and leveraging it for content, traffic, ranking and search success.

Tip: What can SMM do for you? Can control your brand. Great way to own your SERPs is to create al ot of social media profiles. Gives some link love when creating accounts.

Which sites provide the most value?

Youtube is #1. Potential for millions of visitors. Shows his marriage proposal video on YouTube. 22 million views to date! -

#2 best site in his opinion is Wikipedia for SMM.

#3 Yahoo Answers - creeps into Google, Yahoo and MSN SERPs. Phenomenal resource he says. Some people he knows get all their business from Yahoo Answers.

#4 Yelp - powerful on West Coast for local review/directory.

#5 Linked in

#5 Flickr - comments on Flickr dont have nofollow! That’s hot, he says. Opportunity for link building.

#6 Craigslist has great penetration on the web, but all content is temporary. Get on the Best of Craigslist page is like gold. Get there by community votes.
#7 Facebook
#8 Myspace
#9 Amazon social media - drives targeted traffic. Get to influence buyers.
#10 Technorati - not so social, but taggin content can be powerful. Great tags send great referrels, also nofollow links.
#11 Judy’s book - an emerging localize social network.
#12 Newsvine, contributing and seeding. Lots of traffic. More mature audience.
#13 Twittr - hates it, can’t find a good community. Danny says he gets alot of traffick from Twittr.
#14 - CitySearch - great for local businesses.
#15 WikiHow - great for getting links and traffic.

Before submitting, read and get to know the network. Understand the community!

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Stranded in Vegas enroute SMX Seattle

Filed under: Search Marketing Expo 2007 Seattle

A small rain shower caused my US Air flight to be delayed 3 hours. I missed my connection and will be arriving in Seattle at noon. Bummer, I will be missing the first few hours of SMX Seattle. No worries, the team at SERoundtable will do a great job covering the sessions I will miss.

It’s 2:15am in Las Vegas, with another 7 hours till the next flight out. Perhaps I’ll hit the strip to pass the time. But first I must get some work done while I have peace and quiet. And I need to book a hotel room - I will be staying an extra night in Seattle due to the delay.

They say what happens in Vegas stays in Vegas. Unfortunately, I’ll be staying here longer than anticipated.