Promediacorp

Google, bring sexy back!

Filed under: Adwords, Google, PPC, Real Estate, SEO

Lots of things can be sexy. A new Porsche, an Upper West Side Condo, a black dress, a well aged scotch. So why is it that when we tried to include the phrase “sexy apartments” in our Google Adword’s 25 character space, we were denied?

Just googling “sexy apartments” came up with 2 paid search results. But neither ad used the search term “sexy apartment/s” in their ad space like all good Adwords ads should. I am going to assume this is because their attempts were shut down by Google as ours were.

We just googled “sexy” and all of the paid search results showed up without once using the term “sexy.” And when we googled “sex” absolutely no paid search results come up at all! Funny enough, when I type in “porn” all paid results come up with the bolded search term “porn” in every couple of lines.

So Google, what’s in the game? Sexy can’t be incorporated into my Adwords ad, but “porn” is fine? Who knows, perhaps “pornographic apartments” will help the CTR of our real estate clients.

Better Ways! SEO Techniques Clinic

Filed under: Ask, Google, Real Estate, Search Marketing Expo 2007 Seattle

Better Ways
Keyword research. Link building. Page titles. Yawn. You know the fundamentals of SEO cold. Still, no one knows everything. Been wondering if there’s a better way to get something done? Put it to our panel of experts!

Moderator:
Danny Sullivan, Editor-in-Chief, Search Engine Land

Speaker:

Alex Bennert, Director of Client Services, Beyond Ink

Greg Boser, Search Engine Marketing Consultant, WebGuerrilla

Jim Boykin, CEO, We Build Pages

Christine Churchill, President, Key Relevance

Todd Friesen, Director of Search Engine Optimization, Range Online

Cameron Olthuis, Director of Marketing and Design, ACS

Aaron Wall, Author, SEO Book

Better ways to do boring SEO stuff. This will be an audience participation session. There are no presentations, just discussion.

What are we stumped with? What puzzles us? What do we need help with?

Panel introduces themselves.

Q: We see great results with SMM with smaller clients. Bigger clients are hesitant. We went through six months with a big client to show there is value. Do you have any ideas how to convince clients to get into the social media space?

Cameron: We run into the same things. Many big companies are slow to understand. Lots of education and reinforcement. Reputation management will be watched closely. Run into the same problems.

Aaron: Find a brand evangelist talking positively, ask for feedback. Less of corporate infrusture.

Greg: It’s slow and takes alot of meetings. One client has so many meetings, he doesn’t know how they get work done.

Christine: Once client is a subsidiary of a big company. Couldn’t get it through legal. Tough to launch the corporate blog. It’s a community of caregivers, and don’t have to worry about legal stuff because just sponsoring it.

(more…)

Weichert ranks top 5 most popular real estate agencies in North America, as measured by Yahoo

Filed under: Real Estate, Yahoo

Weichert ranks fourth most popular real estate agency in North America, trailing Century 21 - as measured by Yahoo!
Source: Yahoo! Directory

The top 10 most trafficked real estate agencies in North America:

1. Remax

2. Coldwell Banker

3. Century 21

4. Weichert Realtors

5. Era Franchise Systems Inc.

6. Long & Foster Real Estate

7. United Country

8. GMAC

9. Prudential

10. Homelife.