Promediacorp

Link Building Campaigns and Strategies

Filed under: Pubcon 2007 Las Vegas

Link Building Campaigns and Strategies

By Jim Boykin (Webuildpages), Rae Hoffman (Sugarrae.com), Greg Hartnet (Best of the Web), Chris Tolles, Roger Montti (martinibuster.com)

Speaker 1 : Jim Boykin:
Some basic questions people may be wondering about that I will attempt to answer:
1)    Which methods have changed?
2)    Which sites should be last to get a link from?
3)    What page?
4)    What is the value of that link?
5)    Am I willing to give out anything in return?
6)    Who should I link out to?
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Large Scale Bid Management

Filed under: Pubcon 2007 Las Vegas

The PPC programs from the Search Engines have grown more complicated and robust over the years. The amounts of variables have increased as it relates to ad text, bidding, budgeting, targeting, positioning, and distribution. While some small and well-structured campaigns can run with little or no maintenance, the challenges for managing large scale PPC campaigns across multiple channels compounds daily. This session examined real life examples of large scale bid management, techniques, and tools.

Moderator: Ken Jurina
Speakers:

Jon Kelly, President, SureHits
Kevin Lee, Executive Chairman, Didit.com
David Rodnitzky, Vice President of Advertising, Mercantila

Jon Kelly, First Speaker:

When managing a large scale PPC campaign, there are 3 key actions to look at:

1. Calculate click value –if you don’t know what its worth, don’t know what to bid
2. Reward the users choice
3. Watch your campaign data.

Click value: probability of conversion, value of conversion.
The higher the probability the click turns into a lead, the more value the click has.

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