I was listening to an informative webcast this morning on landing page optimization, presented by Ion Interactive. Thought I’d share with you some of my learnings, and inject my own wisdom on the subject.
We all use landing pages in our PPC Campaigns, with the hope of driving conversions. But the user experience has changed so [...]

Advanced Paid Search Techniques
How can you best tap into long tail terms? Are there targeting techniques you’re overlooking? This session examines these and other techniques to help you get more out of paid search.
Moderator:
 

Danny Sullivan, Conference Co-Chair, Search Engine Strategies San Jose

Speakers:
 

Jon Kelly, President, SureHits
Eduardo Llach, Founder & COO, SearchRev
Matt Van Wagner, President, [...]

Lots of things can be sexy. A new Porsche, an Upper West Side Condo, a black dress, a well aged scotch. So why is it that when we tried to include the phrase “sexy apartments” in our Google Adword’s 25 character space, we were denied?
Just googling “sexy apartments” came up with 2 paid [...]

Nick Stamoulis is a sharp search marketer.  I’ve never met or spoke to the guy, but he certainly knows how to make himself visible using search engine marketing.
As the industry continues to grow exponentially, it’s becoming harder to stand out of the crowd. Nick Stamoulis has figured out a smart and inexpensive way to do [...]

In this session, tips and techniques designed to help pros get even more out of their paid search campaigns.
Moderator: Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget
Speakers:
Brad Geddes, Director of Search Engine Marketing, Local Launch
Ben Perry, Ph.D., Paid Search Director, iProspect
Matt Van Wagner, President, Find Me Faster
Brad [...]