Promediacorp

Nick Stamoulis Loves the Tail

Filed under: Adwords, Branding, Google, PPC

Nick Stamoulis is a sharp search marketer.  I’ve never met or spoke to the guy, but he certainly knows how to make himself visible using search engine marketing.

As the industry continues to grow exponentially, it’s becoming harder to stand out of the crowd. Nick Stamoulis has figured out a smart and inexpensive way to do so using Google Adwords and Yahoo Search Marketing.

So how does Nick Stamoulis brand himself and make his company known within the space?  Simple. He buys almost every search marketing firm’s name as a keyword, which are mostly “tail keywords”. Tail keywords are keywords that are infrequently searched and priced at about a nickel per click. The keyword set most likely comes from the SEMPO directory or any other site which aggregates search firms. In addition to buying my company name, (Promediacorp), queries for “iCrossing“, “iProspect“, “Acronym Media“, “Bruce Clay“, and other well known firms will all trigger Nick Stamoulis’s pay-per-click ads.

Now let’s recall the trademark findings of the courts here in the US.  It is legal to bid on any trademarked term, (you can even bid on the keyword “Google” on Adwords). However, organizations can serve the search engines to prevent you from using their trademarked terms in the ads.

What Nick is doing, is perfectly fair game and good strategy.  Let the competitive spirit of the good ‘ole USA live on.

Better Ways! SEO Techniques Clinic

Filed under: Ask, Google, Real Estate, Search Marketing Expo 2007 Seattle

Better Ways
Keyword research. Link building. Page titles. Yawn. You know the fundamentals of SEO cold. Still, no one knows everything. Been wondering if there’s a better way to get something done? Put it to our panel of experts!

Moderator:
Danny Sullivan, Editor-in-Chief, Search Engine Land

Speaker:

Alex Bennert, Director of Client Services, Beyond Ink

Greg Boser, Search Engine Marketing Consultant, WebGuerrilla

Jim Boykin, CEO, We Build Pages

Christine Churchill, President, Key Relevance

Todd Friesen, Director of Search Engine Optimization, Range Online

Cameron Olthuis, Director of Marketing and Design, ACS

Aaron Wall, Author, SEO Book

Better ways to do boring SEO stuff. This will be an audience participation session. There are no presentations, just discussion.

What are we stumped with? What puzzles us? What do we need help with?

Panel introduces themselves.

Q: We see great results with SMM with smaller clients. Bigger clients are hesitant. We went through six months with a big client to show there is value. Do you have any ideas how to convince clients to get into the social media space?

Cameron: We run into the same things. Many big companies are slow to understand. Lots of education and reinforcement. Reputation management will be watched closely. Run into the same problems.

Aaron: Find a brand evangelist talking positively, ask for feedback. Less of corporate infrusture.

Greg: It’s slow and takes alot of meetings. One client has so many meetings, he doesn’t know how they get work done.

Christine: Once client is a subsidiary of a big company. Couldn’t get it through legal. Tough to launch the corporate blog. It’s a community of caregivers, and don’t have to worry about legal stuff because just sponsoring it.

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