How to Optimize Book Jacket Copy

The copy that lives on hardcover book jackets is essentially what gets a customer to buy a book they are browsing in a book store. But how does that book jacket copy translate to the web?

Introducing Suggester™ – Free Google Suggest Keyword Research Tool

Promediacorp Suggester is our free Google Suggest keyword tool. Suggester goes beyond the “top ten list” of Google suggestions to reveal the deep keywords around which Google wants your content optimized.

Explaining Real-time Search to Clients

Everybody’s talking about real-time search. And not only to scream and shout about how Google Buzz sucks big time.

Guide to Generating Google SiteLinks

Of all Google’s tweaks to the search engine results page (SERP), perhaps nothing has generated more interest in the SEO community than SiteLinks.

Promediacorp Featured in USA Today

Despite today’s tough times, business owners seem to be keeping all of their advertising eggs in the Google basket. That is, where everyone’s cutting back here and there, faith in the Google Adwords Program remain solid.  USA Today’s “Marketer’s Hone the Focus of Online Search Ads” shows how many people are still spending with Google, [...]

Are Paid Links Evil? The Debate Between Matt Cutts & The Black Hats

This is a transcript of the live session in San Jose, August 20, 2007. Subject to typographical errors. Are Paid Links Evil? Search engines, especially Google, say don’t do ‘em. But some search marketers say paid links work. Are paid links subverting search quality? Or are they simply a fact of life, here to stay? [...]

Google gone black!

If you use Google like the rest of the world, and you care about our environment like the rest of the world (minus China and George Bush) you need to check out an innovative Google Co-op called Blackle.  A Google Co-op is a platform that allows anyone to customize their web search experience on Google [...]

Google, bring sexy back!

Lots of things can be sexy. A new Porsche, an Upper West Side Condo, a black dress, a well aged scotch. So why is it that when we tried to include the phrase “sexy apartments” in our Google Adword’s 25 character space, we were denied? Just googling “sexy apartments” came up with 2 paid search [...]

Nick Stamoulis Loves the Tail

Nick Stamoulis is a sharp search marketer.  I’ve never met or spoke to the guy, but he certainly knows how to make himself visible using search engine marketing. As the industry continues to grow exponentially, it’s becoming harder to stand out of the crowd. Nick Stamoulis has figured out a smart and inexpensive way to [...]

Better Ways! SEO Techniques Clinic

Better Ways Keyword research. Link building. Page titles. Yawn. You know the fundamentals of SEO cold. Still, no one knows everything. Been wondering if there’s a better way to get something done? Put it to our panel of experts! Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Speaker: Alex Bennert, Director of Client Services, Beyond Ink [...]

SEMPO IMNY

8/26 Avi Wilensky to Present at SMX East

For the third year in a row, Avi will be speaking at SMX East in New York City, this time on “YouTube Ads For Fun And Profit”. The conference dates are October 4 – October 6.