The copy that lives on hardcover book jackets is essentially what gets a customer to buy a book they are browsing in a book store. But how does that book jacket copy translate to the web?

Promediacorp Suggester is our free Google Suggest keyword tool. Suggester goes beyond the “top ten list” of Google suggestions to reveal the deep keywords around which Google wants your content optimized.

Everybody’s talking about real-time search. And not only to scream and shout about how Google Buzz sucks big time.

Of all Google’s tweaks to the search engine results page (SERP), perhaps nothing has generated more interest in the SEO community than SiteLinks.

Despite today’s tough times, business owners seem to be keeping all of their advertising eggs in the Google basket. That is, where everyone’s cutting back here and there, faith in the Google Adwords Program remain solid.  USA Today’s “Marketer’s Hone the Focus of Online Search Ads” shows how many people are still spending with Google, [...]

This is a transcript of the live session in San Jose, August 20, 2007. Subject to typographical errors. Are Paid Links Evil? Search engines, especially Google, say don’t do ‘em. But some search marketers say paid links work. Are paid links subverting search quality? Or are they simply a fact of life, here to stay? [...]

If you use Google like the rest of the world, and you care about our environment like the rest of the world (minus China and George Bush) you need to check out an innovative Google Co-op called Blackle.  A Google Co-op is a platform that allows anyone to customize their web search experience on Google [...]

Lots of things can be sexy. A new Porsche, an Upper West Side Condo, a black dress, a well aged scotch. So why is it that when we tried to include the phrase “sexy apartments” in our Google Adword’s 25 character space, we were denied? Just googling “sexy apartments” came up with 2 paid search [...]

Nick Stamoulis is a sharp search marketer.  I’ve never met or spoke to the guy, but he certainly knows how to make himself visible using search engine marketing. As the industry continues to grow exponentially, it’s becoming harder to stand out of the crowd. Nick Stamoulis has figured out a smart and inexpensive way to [...]

Better Ways Keyword research. Link building. Page titles. Yawn. You know the fundamentals of SEO cold. Still, no one knows everything. Been wondering if there’s a better way to get something done? Put it to our panel of experts! Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Speaker: Alex Bennert, Director of Client Services, Beyond Ink [...]