Today I had the privilege of attending a Moniker.com live domain name auction in Las Vegas, Nevada. Moniker.com is the leading provider of domain name registration and management services for small and large companies. This was Moniker’s 9th live auction and first ever live auction at Webmasterworld’s Pubcon 2007 annual convention. Moniker regularly sells and auctions off unclaimed or expired domain names on their website.

Now I know as much as the next web guru that “Internet real estate” is a growing market, with many crazy business owners and web developers willing to pay top dollar for domain names, but I had no idea to what extent seemingly useless names would demand! In today’s auction, domain name cabo.mobi was set at $10,000 and woodcabinets.com set at $25,000! Both didn’t meet their reserve prices.

Moniker.com raked in $326,650 in today’s auction alone – with the majority of domain names not sold because they did not reach their reserve prices. He expects the silent domain auction to generate an additional $200,000. According to Monte Cahnn, President and CEO of Moniker.com, past live auctions have earned over $1 million in one day.

Today’s top sales, both won by the same anonymous phone-in caller, were SoccerTV.com for $80,000 and Grandpa.com for $55,000. FamilyServices.com earned $45,000 and BlindDating.com earned $14,000.

Iraq.com and Iran.com were not sold with their hefty $1M price tags, nor Kuwait.com with a $500,000 reserve price. Guess no one wants their piece of the Middle East.

Several domain names consisting of mortgage and loan-related terms had steep reserve prices in the $5, $10, and $25 thousand dollar range, but all were passed. Mortgagerates.org earned only $1,700.

Wallstreet.com was auctioned off today however its reserve price of $1 million was not met. The domain name was sold in April 1999 to an online casino player, who ran a stock market gambling service. Presently, the site is parked with AdSense units.

The most expensive sale of a domain name to date is Sex.com which was purchased in January 2006 for $14 million. Close followers are Business.com which was purchased for $7.5 million in December 1999 and AsSeenOnTV.com for $5.1 million.

The complete list of sites in today’s auction can be found below. Domains that were passed can be acquired through silentauction.moniker.com.
Domain Name//Reserve Price//Sold Price

SoccerTV.com//$50,001- $100,000//$80,000
Grandpa.com//$50,001- $100,000//$55,000
FamilyServices.com//$25,001-$50,000//$45,000
GroupLifePolicy.com and GroupLifePolicies.com//No Reserve//$17,500
BlindDating.com//$10,001-$25,000//$14,000
ComputerDiscounts.com//$10,001-$25,000//$10,000
SEONews.com//$5,001 – $10,000//$8,750
CommuterFlights.com//$5,001 – $10,000//$8,000
DisabilityPolicy.com//No Reserve//$7,000
BadCreditSolutions.com//$5,001 – $10,000//$5,500
TermLifePolicies.com//No Reserve//$5,400
SchoolPicture.com//$1 – $5,000//$4,750
ShowDisplays.com//$1 – $5,000//$4,750
DiscountShopping.net//$1 – $5,000//$4,500
PinkLemonade.com//No Reserve//$4,300
TermInsurancePolicy.com and TermInsurancePolicies.com//No Reserve//$3,500
DiscountCallingCard.com//$1 – $5,000//$3,000
FreeCashAdvance.com and FreeCashAdvances.com//No Reserve//$3,000
WeeklyDiscounts.com//$1 – $5,000//$2,750
LaserCopiers.com//No Reserve//$2,500
CustomerLoyaltyProgram.com//$1 – $5,000//$2,500
BalancedFunds.com//No Reserve//$2,250
FreeLabor.com//No Reserve//$2,200
SearchEngineOptimization.us//$1 – $5,000//$2,000
SportbookBets.com//$1 – $5,000//$1,950
TextingPlan.com//$1 – $5,000//$1,750
MortgageRates.org//$10,001 – $25,000//$1,700
AffiliateCourse.com//$1 – $5,000//$1,500
EarlyBirdDiscount.com//No Reserve//$1,500
GroupInsurancePolicy.com//No Reserve//$1,100
BusinessNotebooks.com//No Reserve//$1,100
NewVehicleFinancing.com//No Reserve//$1,100
DisabilityPolicies.com//No Reserve//$1,000
FreightDelivery.com//No Reserve//$900
BillingPlans.com//No Reserve//$900
FirstClassUpgrade.com and FirstClassUpgrades.com//No Reserve//$900
SellDVDs.com//$1 – $5,000//$900
DigitalCameraParts.com// and DigitalCameraRepair.com//No Reserve//$800
CollegeSavingsProgram.com//No Reserve//$800
FloridaSailBoatRentals.com//$1 – $5,000//$750
AutomaticPayment.com//No Reserve//$700
FloodInsurancePolicies.com//No Reserve//$700
ConsolidatedMonthlyPayments.com//No Reserve//$700
JuiceMixers.com//$1 – $5,000//$600
DogShowTickets.com//No Reserve//$600
GlassPanels.com//$1 – $5,000//$600
AssociateDegree.org//$1 – $5,000//$600
TemporaryEmail.com//$1 – $5,000//$600
AntiquePaintings.net//$1 – $5,000//$500
HerbMedicines.com//$1 – $5,000//$500
AirlineTicketAgency.com//$1 – $5,000//$400
CompactDiscPlayer.com and CompactDiskPlayer.com//No Reserve//$400
OfficeFurnitureSets.com//No Reserve//$400
BackToSchoolDiscounts.com//$1 – $5,000//$350
CamcorderEquipment.com//No Reserve//$300
AcademicRecords.com//$1 – $5,000//$300
EmployeeBenefitsPlans.com//No Reserve//$300
DiscountHomeGyms.com//$1 – $5,000//$300
DaySpecials.com//$1 – $5,000//$200
cBatteries.com//No Reserve//$200
DesktopReplacement.com//No Reserve//$200
CollegeTuitionAccounts.com//No Reserve//$200
ConstructionLoanApplication.com//No Reserve//$200

PrivateOffers.com//$5,001 – $10,000//Passed
BloggingServices.com//$10,001 – $25,000//Passed
AutomobileRepairs.com//$10,001 – $25,000//Passed
QuantityDiscounts.com//$1 – $5,000//Passed
FastFoodMenus.com//$10,001 – $25,000//Passed
NewYorkMortgageRates.com//$10,001 – $25,000//Passed
AffiliateProgram.org//$10,001 – $25,000//Passed
LocalBusinessDirectory.com//$25,001 – $50,000//Passed
TattooParlor.com//$25,001 – $50,000//Passed
Location.net//$50,001 – $100,000//Passed
FlatPanellCDMonitors.com//$1 – $5,000//Passed
FamilyCellPhonePlans.com//$1 – $5,000//Passed
Cabo.mobi//$10,001 – $25,000//Passed
AffiliateServices.com//$25,001 – $50,000//Passed
Hiring.org//$25,001 – $50,000//Passed
AutoClassifieds.com//$100,001 – $250,000//Passed
ManhattanTours.com//$5,001 – $10,000//Passed
DebtPaymentPlans.com//$1 – $5,000//Passed
BannerAdvertisingRates.com//$1 – $5,000//Passed
CD.net//$25,001 – $50,000//Passed
Clicker.com//$25,001 – $50,000//Passed
Personals.net//$100,001 – $250,000//Passed
RetailPharmacy.com//$1 – $5,000//Passed
Wednesday.org//$5,001 – $10,000//Passed
Businesses.org//$10,001 – $25,000//Passed
AffiliateSoftware.com//$10,001 – $25,000//Passed
WoodCabinets.com//$25,001 – $50,000//Passed
Communication.com//$100,001 – $250,000//Passed
FreeAdultAccess.com//$1 – $5,000//Passed
BannerAdvertisingSoftware.com//$1 – $5,000//Passed
Brussels.net//$25,001 – $50,000//Passed
WebMarketingServices.com//$50,001 – $100,000//Passed
Tourist.com//$750,001 – $1MM//Passed
Closings.com//$25,001 – $50,000//Passed
FamilyCalender.com//$1 – $5,000//Passed
FreeSearches.com//$1 – $5,000//Passed
HuntingLicenses.com//$5,001 – $10,000//Passed
Test.net// $25,001 – $50,000//Passed
LowInterestLoans.com//$50,001 – $100,000//Passed
Banners.com//$250,001 – $500,000//Passed
AffiliateMarketingTools.com//$1 – $5,000//Passed
PregnancyCenters.com//$5,001 – $10,000//Passed
HireTemps.com//$10,001 – $25,000//Passed
Invest.net//$25,001 – $50,000//Passed
Temp.com//$500,001 – $750,000//Passed
GreenVehicles.com//$25,001 – $50,000//Passed
MissouriGolfing.com//$1 – $5,000//Passed
IslandHouses.com//$1 – $5,000//Passed
BusinessLoanApplication.com//$5,001 – $10,000//Passed
GourmetPopcorn.com//$10,001 – $25,000//Passed
PalmReader.com//$25,001 – $50,000//Passed
Ethanol.com//$500,001 – $750,000//Passed
GED.net//$10,001 – $25,000//Passed
Discounters.net//$1 – $5,000//Passed
Dentists.net//$50,001 – $100,000//Passed
FastMortgages.com//$50,001 – $100,000//Passed
ePayments.com//$100,001 – $250,000//Passed
WebmasterConferences.com//$1 – $5,000//Passed
BathSupplies.com//$10,001 – $25,000//Passed
Sambuca.com//$25,001 – $50,000//Passed
BabyFood.com//$250,001 – $500,000//Passed
Refund.info//$5,001 – $10,000//Passed
LakeFrontVacations.com//$5,001 – $10,000//Passed
HouseLender.com//$10,001 – $25,000//Passed
FlatRateMortgage.com//$50,001 – $100,000//Passed
Election2008.com//$10,001 – $25,000//Passed
XmasList.com//$10,001 – $25,000//Passed
EastHarlem.com//$5,001 – $10,000//Passed
Baltimore.net//$25,001 – $50,000//Passed
Affiliate.com//$500,001 – $750,000//Passed
Relative.com//$25,001 – $50,000//Passed
TeenChat.net//$25,001 – $50,000//Passed
Ankle.com//$25,001 – $50,000//Passed
LeatherFurniture.com//$100,001 – $250,000//Passed
DiscountTravel.com and DiscountTravel.mobi////$500,001 – $750,000//Passed
VoiceRecognitionSoftware.com//$25,001 – $50,000//Passed
AffiliatesManager.com//$1 – $5,000//Passed
TeeTimes.net//$10,001 – $25,000//Passed
ApprovedCards.com//$5,001 – $10,000//Passed
Supplying.com//$25,001 – $50,000//Passed
Contraceptives.com//$100,001 – $250,000//Passed
ClassReunions.net//$25,001 – $50,000//Passed
DelawareCondos.com//$1 – $5,000//Passed
SurveillenceSystems.com//$1 – $5,000//Passed
SportsAgent.com//$25,001 – $50,000//Passed
Demo.net//$10,001 – $25,000//Passed
BirthControl.com//$1MM – $5M//Passed
RecruitmentFirms.com//$1 – $5,000//Passed
OceanToys.com//$1 – $5,000//Passed
SearchContent.com//$25,001 – $50,000//Passed
GlobalPositioningSystem.com//$25,001 – $50,000//Passed
SportsScores.com//$50,001 – $100,000//Passed
FamilyReunions.net//$25,001 – $50,000//Passed
Copiers.com//$250,001 – $500,000//Passed
IndividualSavingsAccount.com//$5,001 – $10,000//Passed
BirthdayGiftRegistry.com//$10,001 – $25,000//Passed
Pittsburgh.mobi//$10,001 – $25,000//Passed
Commercial.net//$10,001 – $25,000//Passed
EmploymentFirms.com//$25,001 – $50,000//Passed
CustomRims.com//$50,001 – $100,000//Passed
Estate.com//$500,001 – $750,000//Passed
SearchMarketingFirms.com//$1 – $5,000//Passed
MedicalTranscriptionService.com//$10,001 – $25,000//Passed
WineGallery.com//$50,001 – $100,000//Passed
ComputerCourses.com//$25,001 – $50,000//Passed
ConsumerElectronics.com//$100,001 – $250,000//Passed
eDiscounts.com//$10,001 – $25,000//Passed
PensionPlan.com//$50,001 – $100,000//Passed
FreePhoneLine.com//$5,001 – $10,000//Passed
HighDefinition.com//$50,001 – $100,000//Passed
NewAutos.com//$50,001 – $100,000//Passed
StockQuotes.com//$1MM – $5MM//Passed
CarribeanReservations.com//$5,001 – $10,000//Passed
OnlineCreditScores.org//$5,001 – $10,000//Passed
TruckRims.com//$50,001 – $100,000//Passed
Iran.com//$500,001 – $750,000//Passed
House.net//$100,001 – $250,000//Passed
MastersDegree.com// and MastersDegrees.com//$50,001 – $100,000//Passed
OneWayFares.com//$10,001 – $25,000//Passed
DrawingPictures.com//$1 – $5,000//Passed
PoolSticks.com//$50,001 – $100,000//Passed
Flights.net//$50,001 – $100,000//Passed
VenusFlytrap.com//$10,001 – $25,000//Passed
Tourettes.com//$25,001 – $50,000//Passed
eSports.com//$50,001 – $100,000//Passed
ConcertTicket.com//$50,001 – $100,000//Passed
NonProfitcreditRepair.com//$1 – $5,000//Passed
AutoSafetyKits.com//$5,001 – $10,000//Passed
Spend.com//$50,001 – $100,000//Passed
WallStreet.com//$1MM – $5MM//Passed
TennisRackets.com//$50,001 – $100,000//Passed
Taxes.com//$1MM – $5MM//Passed
1031ExchangeMortgage.com//$1 – $5,000//Passed
USResorts.com//$10,001 – $25,000//Passed
WebDesignerTools.com//$25,001 – $50,000//Passed
Grandprize.com//$50,001 – $100,000//Passed
Organ.com//$100,001 – $250,000//Passed
Podiatrists.com//$100,001 – $250,000//Passed
Franchisees.com//$25,001 – $50,000//Passed
Pesos.com//$25,001 – $50,000//Passed
Breathalyzer.com//$50,001 – $100,000//Passed
BajaCalifornia.com//$100,001 – $250,000//Passed
FinancialCounseling.com//$10,001 – $25,000//Passed
MalibuCalifornia.com//$100,001 – $250,000//Passed
ScienceFiction.com//$250,001 – $500,000//Passed
NevadaEstates.com//$5,001 – $10,000//Passed
Catalogs.net//$25,001 – $50,000//Passed
GlassBlock.com//$50,001 – $100,000//Passed
Technology.org//$50,001 – $100,000//Passed
Iraq.com//$1MM – $5MM//Passed
EuropeanMortgageRates.com//$1 – $5,000//Passed
SnowmobileAccessories.com//$10,001 – $25,000//Passed
FlatPanelTVs.com//$50,001 – $100,000//Passed
Transplant.com//$50,001 – $100,000//Passed
PokerLessons.com//$100,001 – $250,000//Passed
BeverlyHillsEstates.com//$25,001 – $50,000//Passed
NewsStreamer.com//$25,001 – $50,000//Passed
Kuwait.com//$500,001 – $750,000//Passed
StreamingServercom//$5,001 – $10,000//Passed
Gambia.com//$250,001 – $500,000//Passed
HydrogenRefuelingStations.com//$10,001 – $25,000//Passed
Minnesota.org//$25,001 – $50,000//Passed
GeorgiaEstates.com//$10,001 – $25,000//Passed
FHALeads.com//$10,001 – $25,000//Passed
PX.net//$10,001 – $25,000//Passed
PokerAffiliates.com//$10,001 – $25,000//Passed
KidsStores.com//$25,001 – $50,000//Passed
so.net//$25,001 – $50,000//Passed
Order.org//$25,001 – $50,000//Passed
MP4Player.com//$25,001 – $50,000//Passed