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Pump Up Your Paid Search!
by Avi WilenskyFiled under: Adcenter, Adwords, PPC
In this session, tips and techniques designed to help pros get even more out of their paid search campaigns.
Moderator: Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget
Speakers:
Brad Geddes, Director of Search Engine Marketing, Local Launch
Ben Perry, Ph.D., Paid Search Director, iProspect
Matt Van Wagner, President, Find Me Faster
Brad Geddes:
Who should use dayparting? Business who want to maximize business hours. Track ROI based on time. Finance industry -huge difference between 4pm and noon. Monitoring conversion rates by hour. Should we place higher bids at different times? In his case study, Sunday night converted well. Examine buying cycle and see how it applies. Expensive items like electronics have a longer conversion cycle. People usually spend their second paycheck of the month on disposable income. Are you adjusting bids based on this info?
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