Of all Google’s tweaks to the search engine results page (SERP), perhaps nothing has generated more interest in the SEO community than SiteLinks.

Despite today’s tough times, business owners seem to be keeping all of their advertising eggs in the Google basket. That is, where everyone’s cutting back here and there, faith in the Google Adwords Program remain solid.  USA Today’s “Marketer’s Hone the Focus of Online Search Ads” shows how many people are still spending with Google, [...]

Advanced Paid Search Techniques
How can you best tap into long tail terms? Are there targeting techniques you’re overlooking? This session examines these and other techniques to help you get more out of paid search.
Moderator:
 

Danny Sullivan, Conference Co-Chair, Search Engine Strategies San Jose

Speakers:
 

Jon Kelly, President, SureHits
Eduardo Llach, Founder & COO, SearchRev
Matt Van Wagner, President, [...]

Lots of things can be sexy. A new Porsche, an Upper West Side Condo, a black dress, a well aged scotch. So why is it that when we tried to include the phrase “sexy apartments” in our Google Adword’s 25 character space, we were denied?
Just googling “sexy apartments” came up with 2 paid [...]

Nick Stamoulis is a sharp search marketer.  I’ve never met or spoke to the guy, but he certainly knows how to make himself visible using search engine marketing.
As the industry continues to grow exponentially, it’s becoming harder to stand out of the crowd. Nick Stamoulis has figured out a smart and inexpensive way to do [...]

In this session, tips and techniques designed to help pros get even more out of their paid search campaigns.
Moderator: Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget
Speakers:
Brad Geddes, Director of Search Engine Marketing, Local Launch
Ben Perry, Ph.D., Paid Search Director, iProspect
Matt Van Wagner, President, Find Me Faster
Brad [...]