Mediaplanet creates focused reports that are tailored to serve a specific subject such as an event, a trade or a niche issue. Their reports can be found as inserts in popular print publications such as USA Today, The NY Times, and the Wall Street Journal. Mediaplanet had a strong print presence, and wanted to break into the online arena.

Mediaplanet approached us to convert their print reports into online publications. We developed fully-optimized Wordpress-based websites complete with flash banners for sponsor advertising.

The biggest challenge we faced was gathering the ads from the sponsors, which were created for print, and having them reformatted for the web. Once we completed the first website, the second one took half the amount of time.

So far we have completed two reports, one for Home Improvement, and one for VOiP. We are in the process of developing sites for additional reports.