Following the announcement of the return of a popular traveling music festival, Promediacorp was asked to develop a strategy to  capture traffic for concert-related searches, while building links to promote the new album for one of the concert performers. This was a time-of-the-essence campaign.

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We were engaged to take over the in-house pay-per-click management for two digital subscription products offered by a large publisher. Both campaigns were simply directing traffic to the website homepages, which did not provide for an ideal experience in both cases. Users could accomplish multiple goals on the homepages and the subscription pages were not easily found. Our goal was simple – user subscriptions – and so we crafted custom landing pages designed to convert just that. 

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