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SEO, Meet Social Media Marketing

by Avi Wilensky

Filed under: SMX - Seattle, Social Media

Danny Sullivan moderates.

Speakers are Rand Fishkin of SEOmoz, Todd Malicoat – independent consultant, Neil Patel of ACS, and Cindy Krum of Blue Moon.

What does it have to do with SEO? Danny asks.

Rand Fishkin is up.

This is advanced material he says. It’s the lifeblood of acquiring links and getting traffic.

Social media marketing vs. viral marketing. It’s all about the link bait. SMM is all about going out to Web 2.0 style sites with the mentality of contributing.

Viral marketing is creating content and leveraging it for content, traffic, ranking and search success.

Tip: What can SMM do for you? Can control your brand. Great way to own your SERPs is to create al ot of social media profiles. Gives some link love when creating accounts.

Which sites provide the most value?

Youtube is #1. Potential for millions of visitors. Shows his marriage proposal video on YouTube. 22 million views to date! -

#2 best site in his opinion is Wikipedia for SMM.

#3 Yahoo Answers - creeps into Google, Yahoo and MSN SERPs. Phenomenal resource he says. Some people he knows get all their business from Yahoo Answers.

#4 Yelp - powerful on West Coast for local review/directory.

#5 Linked in

#5 Flickr - comments on Flickr dont have nofollow! That’s hot, he says. Opportunity for link building.

#6 Craigslist has great penetration on the web, but all content is temporary. Get on the Best of Craigslist page is like gold. Get there by community votes.
#7 Facebook
#8 Myspace
#9 Amazon social media - drives targeted traffic. Get to influence buyers.
#10 Technorati - not so social, but taggin content can be powerful. Great tags send great referrels, also nofollow links.
#11 Judy’s book - an emerging localize social network.
#12 Newsvine, contributing and seeding. Lots of traffic. More mature audience.
#13 Twittr - hates it, can’t find a good community. Danny says he gets alot of traffick from Twittr.
#14 - CitySearch - great for local businesses.
#15 WikiHow - great for getting links and traffic.